WE OWN THE NIGHT
«We Own The Night » is a 10km race in the heart of the city of light, exclusively dedicated to women. It is also 4 weeks of training beforehand in order for each participant to be ready for the D Day. Long Distance assisted Nike through the whole event in the different venues, such as The Opera House, the Montparnasse tower, the Eiffel tower, a barge, the Carreaux du Temple, Palais de Tokyo and many other venues.
On race day, Long Distance arranged a multitude of surprises along the runners’ route: orchestras, giant balloons, disco tunnel, photos exhibition… Everything in order to motivate the participants.
The only goal: to have fun and take up the challenge. More than 5000 women took the challenge and participated to the first edition and it doubled the next year.
CLIENT :
NIKEEVENT TYPE :
GENERAL PUBLIC, SPORTDATE :
2013, 2014LOCATION :
PARISNUMBER OF PEOPLE :
5000Date:
2 April 2020