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To support the NBA’s unprecedented venue in Paris for the NBA game between the Milwaukee Bucks and the Charlotte Hornets, Long Distance took care of the implementation of a fully digital basketball set-up allowing participants to reproduce the movements of the previous MVP – Giannis Antetokounmpo. This event ended with a Nike members evening with the presence of an NBA star (Khris Middleton), a basketball freestyle performance, as well as a NBA 2K tournament and a customisation stand for shoes to immerse participants in the heart of NBA culture.