Portfolio

For the release of the new Air Max 720, Nike wanted to celebrate innovation through 2 evenings for their most loyal members. Many influencers and artists, including Niska, were present at the Nike Store in Châtelet to discover this new model. Within the store, a corner in laboratory style was made available to the public with a disruptive personalisation application for this new Air Max 720. Long Distance was responsible for the design, production and logistics of the ‘event.